olympics

'The story of now' is a trend forecast for spring/summer 2013 that looks alot to our past and how we can record and document it for the future, being strongly represented through the use of logos and pictograms. I went to see an exhibition that reflects this prominent trend which i have mentioned before, that being George Shaws 'i woz ere' exhibition at Coventry Herbert Art Gallery ! His collection comprised of him going back to places in his childhood and sitting there and painting detailed and complex paintings that picked up every flaw of the place so they represented what he had infront of him and also took this idea of graffiting ones name onto a bench 'i woz ere' but in Shaws case this transgressed into him painting the places to be there and to always be there in a sense. I really liked this idea of looking to the past and documenting them and felt it would fit in well with the Olympics and Libertys. Libertys relys heavily on its heritage and when it was first opened it stocked a variety of goods from over seas and I liked the idea of taking logos of the olympics throughout the ages from all the different places its been held and start looking at these to create a pattern from and within this gain a base idea for the silhouette of the shoe. Within this I also may start to look at taking the London olympics logo from 1948 and the logo for 2011 to make it more personal like George Shaws work.