Tuesday, 27 March 2012

The Trend Boutique The Wisdom Age

(Conference Notes..)


'The wisdom age.
-In an era of extreme sudden change
-Came through a decade of financial uncertainty- decade of unprecedented change, idea of next great depression, bankers
-Economic perspective- confidence at an all time low
-Successful business how to analyse/insight of the basis of what people need
-'The ignorance of crowds'- may begin to see privacy as a barrier to efficient shopping and socialising- that would be tragedy
-Status/twitter- say what your thinking/where this idea of privacy is being outmoded

10 years.10 trends.
DIY culture- Do it yourself.
Consumerism and humanerism
Citizen brands- brands social and ethical values
Social corporates will create new direction.

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